From scratch, he decided at the early fifties to move from his hometown, Al- Qassim region, to the capital Riyadh to trade in the field of vegetables and fruits. Then, he continued on to develop his small business by importing the same products from Syria and Lebanon - then the only key countries which were supplying Saudi Arabia, shortly after which he became the largest importer of vegetables and fruits in Riyadh region.
He survived life’s many difficulties of the time, starting already from the military service in Medina city within the Army of King Abdulaziz, the Founder of the 3rd Saudi State. The Army was where he learned how to read and write, and he excelled in mathematics. He returned after seven years of military service to Al-Qassim to work in the caravans trade, traveling on his camels back and forth to Kuwait, Iraq and Syria. At the early forties and when cars started to spread in the Kingdom, Sheikh Abdullah realized the transition very early. He decided at that time to move to the field of traditional construction business in Riyadh. He then sensed the future prospects and decided to move with his family to Riyadh where he settled permanently to commence his business. He and his family lived in a small house rented for an amount equivalent to $ 50 per year.
His deep vision, along with the rapid execution of it, were the key elements behind his amazing success story. He established the first cold store in Riyadh with a mere storage capacity of 200 tons that was, however, already expanded in the following year to 300 tons. At the early seventies, he set up what could be considered as the largest cold store in the Kingdom with a storage capacity of 4,000 tons, which was seen as a ‘fantastic project’ at that time.
He set his philosophy in business based on the compliance with the great principals of Islam, which call for honesty, integrity, fulfillment of commitment and fair treatment towards his customers, suppliers and employees. These values have continued to be a permanent philosophy of Almunajem Group.
Our Present
Having succeeded in the food import and distribution business, other subsidiary companies have been established over time.
The Company’s diversified investments cover the following activities:
- Distribution & Marketing
- Institutional Catering
- Food Industry
- Wellness
- Restaurant Chains
- Refrigeration
- Vending Machines
- Logistics
- Real estate
As recognition of the quality importance, most of the Company’s subsidiaries are proud holder of two of the most recognized international quality certificates (HACCP and ISO 22000), to secure the highest quality products and services to customers on a consistent basis.
Total people working within the Company and its subsidiaries are 10,000 employees approximately, including Saudi nationals as well as a fine mix of international talent from some 20+ different nationalities.
Awards and Recognition
With long-standing, time-tested relationships with partners & principals, and proven track record in enhancing the commercial relationships between Saudi Arabia and other countries, Almunajem is the proud receiver of the following official medals of appreciation:
Philosophy
Vision
Mission
- A strict commitment to our basic values on which the Company has been established: Trust, Integrity and Quality;
- A devoted care of our human capital;
- A sincere display of social responsibility towards the society.
Pillars of Success
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Work Infrastructures
Work Infrastructures“Almunajem” owns and manages –with a healthy penetration- numerous cold stores in different parts of the kingdom, covering the whole country with a quantity of goods imported exceeding 300 thousand tons per year of various branded products, which cover about 10%-30% of the volume of the domestic consumption, depending on the product category. In addition, the Company owns a number of refrigeration industry facilities and food production plants, beside sophisticated distribution and supply chain infrastructures and a large number of dining restaurants in all over the kingdom.
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Human Resources
Human ResourcesAlmunajem’s Human Capital consists of about 10,000 skilled employees from around the world. Among sales, production, marketing and logistical support specialists in addition to engineers, food technologists, quality controllers and administrators, they are selected according to strict recruitment criteria, and undergo specialized training courses (on the job as well as external) on a regular basis after joining the company.
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Quality Assurance
Quality AssuranceOne of our key objectives is to consistently maintain quality and safety of the products and services through strict adherence to quality standards. Our Quality Assurance Departments carry out effective measures on a regular basis to secure quality in all activities we are running in accordance with ISO & HACCP standards.
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Information Technology
Information TechnologyAs we aim to provide effective services to our customers, and interact efficiently with our suppliers, Almunajem has invested in the latest and most advanced IT systems – Oracle- E-Business suite for ERP solution (Enterprise Resources Planning). This technology ensures proper integration of various processes and activities of the company and its branches. It also contains a comprehensive set of application models that offer complete enterprise-wide solutions which extend from the front office to the back office operational applications to platform infrastructure. In addition, the Company’s subsidiaries have implemented the technological devices and services for their van sales representatives and retail distributors.
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Marketing Researches
Marketing ResearchesOur market research capabilities in all businesses we won are considered to be one of the key strength areas. We carry out sophisticated marketing tools at all business segments and categories to secure market leadership for our brands, understand consumer thoughts and desires and to help us assessing our market shares. For every brand, our Marketing people conduct certain marketing plans and carry out promotional campaigns to support the sales, along with performing statistical analyses based on retail audit research to gain an edge over competitors.





